CLIENT: PFIZER/UNBRANDED

THE BRIEF: People 65 and older are living the dream right now—trying new things, attacking their bucket lists with glee, And pneumonia could wreck all that.

THE CHALLENGE: Boomers don't know there's a vaccine or that they're at risk.

THE SOLUTION: Have our spokesperson Terry Bradshaw spread the word that pneumonia vaccination is critical to keeping that Boomer lifestyle going.

THE RESULTS: Coming September 2018

CHANNELS: digital | social

I worked on concepting, designing, art directing and executing all films and graphics for tv and social media.