For the U.S show Bud Light Platinum partners up with Sensation to deliver a weekend of the best Dance music at the Barclays Center in Brooklyn.
I was the lead creative for this project. I was in charge of making the partnership come to live without making Bud Light Platinum and the branding be obtrusive to the Sensation experience. I concepted and designed the VIP rooms and their lighting, the ice bars, the branding throughout the venue and the glowstick experience. I also designed the Oculus Display located in the front of the Barclays Center and all the digital displays throughout the venue.