Creative Director / Art
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Sensation + BudLight Platinum

What began fifteen years ago as a one-off in the Amsterdam Arena, is now a worldwide phenomenon that takes place in stadiums and arenas around the globe. Sensation creates a new show every year to dazzle the senses. Committed to innovation and excellence, Sensation has earned the distinction of being The World’s Leading Dance Event. It succeeds in creating an atmosphere of togetherness at even the most mammoth venues. With everyone dressed in white, the crowd is immersed in a tidal wave of unity and euphoria.

 For the U.S show Bud Light Platinum partners up with Sensation to deliver a weekend of the best Dance music at the Barclays Center in Brooklyn.

For the U.S show Bud Light Platinum partners up with Sensation to deliver a weekend of the best Dance music at the Barclays Center in Brooklyn.

I was the lead creative for this project. I was in charge of making the partnership come to live without making Bud Light Platinum and the branding be obtrusive to the Sensation experience. I concepted and designed the VIP rooms and their lighting, the ice bars, the branding throughout the venue and the glowstick experience. I also designed the Oculus Display located in the front of the Barclays Center and all the digital displays throughout the venue. 

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