THE BRIEF: The Tide Pod Challenge taught us all two things: liquid laundry packs are harmful if swallowed and teenagers can be stupid. While teenagers can be reasoned with—little kids not so much.
THE CHALLENGE: Let parents of kids 0-6 know to take precautions when using Tide Pods without scaring the crap out of them.
THE SOLUTION: A simple, engaging quiz that helps parents identify their particular safety style—and stay one step ahead when keeping their kiddos safe.
THE RESULTS: 8k+ quiz takers with 65% completion rate; more than 200% increase in social conversation around laundry safety during launch.
CHANNELS: digital | social