Creative Director / Art / Experiential
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Tide Safety

THE BRIEF: The Tide Pod Challenge taught us all two things: liquid laundry packs are harmful  if swallowed and teenagers can be stupid. While teenagers can be reasoned with—little kids not so much.

THE CHALLENGE: Let parents of kids 0-6 know to take precautions when using Tide Pods without scaring the crap out of them.

THE SOLUTION: A simple, engaging quiz that helps parents identify their particular safety style—and stay one step ahead when keeping their kiddos safe.

THE RESULTS: 8k+ quiz takers with 65% completion rate; more than 200% increase in social conversation around laundry safety during launch.

CHANNELS: digital | social

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