THE BRIEF: People 65 and older are living the dream right now—trying new things, attacking their bucket lists with glee, And pneumonia could wreck all that.
THE CHALLENGE: Boomers don’t know there’s a vaccine or that they’re at risk.
THE SOLUTION: Have our spokesperson Terry Bradshaw spread the word that pneumonia vaccination is critical to keeping that Boomer lifestyle going.
THE RESULTS: Coming September 2018
CHANNELS: digital | social