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Pablo is an experienced and award-winning creative professional with expertise in experiential, film/TV, digital, print, OOH, and events. He has devised, managed, and executed fully integrated advertising campaigns in the US and globally for clients such as Budweiser, Smirnoff, Bud Light, McDonald’s, State Farm, Rebook, and many others.

Notably, he spearheaded Budweiser and JAY-Z’s Made in America Festival, served as the main creative lead of the property, and conceptually guided the build-out of a comprehensive 360° campaign and festival execution. He also single-handedly directed and designed all of the branding and visuals for the festival. His work has been recognized by The One Show, ADC, D&AD, Graphis, Young Guns, and more.

He is obsessed with design, typography, and technology. Any brief he solves is an opportunity to showcase his creativity and taste. He helped Translation LLC. grow from a 50-employee company to almost 200 employees in less than 2 years by leading several pitches and winning accounts such as Bud Light, Budweiser, and ultimately Bud Light Platinum where he had the opportunity to produce two Super Bowl spots for the launch of the new premium beer.

He most recently worked at 72andSunny, where he led Smirnoffs’ latest campaign “Vodka for the People” with Kaley Cuoco and Anthony Anderson. He also helped concept and produce campaigns for REI, Marriot, and Smirnoff Lemonade.

He currently lives in Brooklyn with his dog and cat, and dabbles in painting and ceramics in his free time. He is also currently part of the leadership team of SVA’s Latinx Alumni Student Association where he organizes events to advance Latinx art culture in NYC.

Experience

72andSunny
Creative/Designer - Art
April 2021 - September 2022

MMC
VP. Associate Creative Director
January 2017 - January 2020

space150
Associate Creative Director
November 2014 - September 2016

Chiat/TBWA NY
Global Art Director
November 2013 - October 2014

Translation
Art Director
September 2011 – September 2013

Cult 360
Freelance Art Director
2011 – 2011

Gotham Inc.
Art Director
June 2010 – March 2011

Cossette NYC
Art Director
2009 – 2010

Awards

ADC Cube
Graphis New Talent Gold
Graphis New Talent Gold
The One Show Gold Pencil
The One Show Integrated Campaign
The One Show Product Design
Young Guns Advertising
D&AD Finalist
The One Show Innovative Campaign

Education

School of Visual Arts
BFA Advertising - Graphic Design
2010

Berkley College
AAS Marketing - Business Administration
2005